Concerns spread over the weekend that major US retailers such as Walmart and Target were scaling back Xbox products, with several social media posts showing empty or reduced Xbox sections in stores. However, Microsoft has clarified that these fears are unfounded.
In a statement shared with Windows Central, the company confirmed that “Target and Walmart, among other retailers, remain committed partners for Xbox consoles, accessories, and games.” The clarification follows a wave of online speculation suggesting that Xbox hardware and games were being phased out by these retail giants.
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For now, this means consumers can still find Xbox Series X and Series S consoles at both Walmart and Target, though prices for these systems have reportedly risen twice this year. Microsoft’s reassurance comes amid a backdrop of uncertainty, as some warehouse retailers—including Costco and Sam’s Club—have already discontinued Xbox hardware sales. Costco stated that the move was purely a “business decision.”
While some shoppers continue to report limited availability in select stores, there’s no official indication that Walmart or Target plan to remove Xbox products entirely. Still, the situation reflects ongoing turbulence for the brand.
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In recent months, Microsoft has faced backlash after raising Xbox Game Pass subscription fees to $29.99 per month, which led to a surge in cancellations. Additionally, rumors suggesting that the Xbox Series X|S could be the company’s last console have been denied by Microsoft, though speculation continues to circulate.
Despite the challenges, Xbox remains confident in its partnerships with major retailers and its commitment to the gaming community.
