Soft2Bet has unveiled Swiper, a pioneering online casino created specifically for the Swedish market. Unlike traditional platforms, Swiper takes heavy inspiration from social media experiences, offering players an intuitive, swipe-based interface that makes it easy to browse, select, and enjoy games directly from their mobile devices.
To cater to local expectations, Soft2Bet has gone beyond simple translation by deeply localising the brand. The platform integrates seamlessly with BankID for secure authentication and uses Swish for instant deposits and withdrawals. These features ensure that Swedish players can register and transact quickly while remaining protected through Spelpaus, the national self-exclusion system that promotes responsible gambling.
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What sets Swiper apart is its endless personalised feed, designed to feel much like scrolling through TikTok or Instagram stories. Instead of static menus, users encounter a dynamic stream of short video snippets showcasing jackpot wins, new slot releases, and live-dealer tables. Each swipe is powered by Soft2Bet’s MEGA (Motivational Engineering Gaming Application) engine, which tailors missions, challenges, and rewards to each player. This not only keeps gameplay fresh but also increases engagement and retention.
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The launch also reflects Soft2Bet’s broader strategy of hyper-localisation. Previous brands such as Betinia and CampoBet demonstrated the company’s ability to build region-specific offerings, but Swiper takes it further by adding Swedish-speaking dealers, SEK wallets, mobile-first design, and promotional campaigns linked to national holidays and cultural events.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, explained that success in regulated markets depends on cultural authenticity: “Swiper is not just translated—it’s built around Swedish user behaviour. From BankID logins to Swish payments, everything feels native.”
In addition to casino games, Swiper offers access to more than 85,000 live sports events and 70,000 pre-match markets, delivering competitive odds across a variety of sports.
With Swiper, Soft2Bet continues to expand its footprint in Europe, showcasing how advanced B2B technology can be transformed into engaging, highly localised B2C platforms that resonate with players and comply with strict regulations.
